When making a film, it is important to think about the audience to whom witch the film will be directed at. this will help the director of the film to choose what type of scenes to include into the film to direct it to a specified audience to bring in as much revenue as possible.
Different ways to obtain this information can be done by;
- Surveys (Online, Post, In person)
- Focus groups
- Interviews
When collecting the information, some things need to be taking into consideration including;
- Age
- Gender
- Occupation
- Income
- Favourite type of genre
- Hobbies and Interests
- Marital Status
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